One huge, affluent segment wields more spending clout than any other: Ungirdled (aka Baby-Boomer) women.* We are the most consumingest consumers. We’ve also been around the block. Because of this and the fact that we are running low on estrogen, this makes the people who should and WILL tell manufacturers and the powers that be HOW things should be. Following are a few of my questions and ideas. I am sure you have plenty, too! (do I feel the start of a series coming on?)
Dear Women’s Magazine Editors & Publishers:
Why do you always promote the latest diet and exercise regimes on your cover ALONG WITH a picture of a decadent cake or pie you’re also promoting the recipe for?
Also, why to you feature pants that cost $730 and blouses that run $255 and boots that cost $500 in your fashion pages when the average reader could never dream of spending that much on a single piece of clothing or pair of shoes? You must we aware of this with all the coupons and articles on financial advice from Suze Orman and others you print.
Orange and vanilla shakes are nice, but why not make your products in flavors we chubbies really like? For example, Girl Scout Thin Mint Cookie, Hot Krispy Kreme Donut, Whopper with fries.
Dear Pet Food Manufacturers:
Lamb and rice is a nice flavor for dogs’ kibble, but why not make flavors dogs really seem to go for? Ideas include: crotch, cat feces, garbage, expensive shoe, furniture, and homework. Maybe if dog food came in these flavors, dogs would not destroy these things around the house, dogs would be happier, and your sales would go up. You could help out wild birds by making wren and finch-flavored cat food, too.
Dear New Home Developers:
Why do you insist on taking down every tree in a new development and then naming streets after them? Is that like a memorial? I think we’d all rather you leave a few of the trees and name the street Concrete or Asphalt Lane instead of taking them all down and then naming streets Elm or Maple.
What letter would you write? Please hit the word “comments” below and let us know!
*Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman